Multidisciplinary
Creative Designer
Creating brand experiences through strategy,
storytelling, design and emerging AI technologies.
About the
Creative
Hi, I’m Lorena, a Creative Designer with over 7 years of experience turning ideas into meaningful visual experiences. I love combining creativity, strategy, and technology to create campaigns and stories that connect brands with people.
My work combines strategic thinking, storytelling, design systems, and emerging AI technologies to transform ideas into engaging customer experiences.
I believe design has the power to solve problems, improve everyday experiences, and create solutions that positively impact people’s lives.
From insight
to Experience
A human-centered, collaborative approach
that turns insights into meaningful brand
experiences across every touchpoint.
1. Insight
2. Concept
3. Design System
4. Campaign
5. Customer Experience
Understand people,
culture and opportunity.
Translate insights into a distinctive creative idea.
Build a flexible visual and verbal system.
Bring the idea to life across channels.
Create lasting connections and measurable impact.
Meet my projects
VIAS DMD
Translating technology into an approachable digital experience
Challenge
How can a complex technological solution communicate its value clearly to potential customers
Insight
Technology becomes more powerful when people understand how it improves their daily decisions.
Creative Direction
Created a visual communication system that transforms technical information into accessible brand experiences.
Deliverables:
-
Brand communication.
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Digital graphics.
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Product visualization.
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Marketing assets.
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Presentation materials.
MORENA HIDALGO
Creating an emotional brand identity rooted in culture
Challenge
Build a recognizable identity that connects tradition, culture and contemporary audiences.
Insight
Strong brands are built through stories people can recognize themselves in.
Creative Direction
Developed a visual identity system inspired by cultural elements, translated into a modern and adaptable language.
Deliverables:
-
Brand identity.
-
Art direction.
-
Packaging/social applications.
-
Visual storytelling.
VÍA DORADA
Building a premium brand experience through visual storytelling
Challenge
Create a visual identity that communicates exclusivity, elegance and emotional connection for a luxury-oriented brand.
Insight
Premium brands are not only defined by their products, but by the experiences and emotions they create around them.
Creative Direction
Developed a cohesive visual language combining branding, typography, color strategy and digital communication assets.
PATODO MOMENTO
Creating emotional connections through everyday digital storytelling
Challenge
How can a brand create a stronger emotional connection with its audience in a digital environment where people are constantly exposed to content?
Insight
People don't connect with products alone; they connect with the moments, emotions and memories those products become part of.
Creative Direction
Developed a flexible content system that translates the brand personality into engaging digital experiences across social platforms.
Deliverables:
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Social media campaigns.
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Visual content system.
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Digital communication pieces.
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Brand consistency guidelines.
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Creative templates.